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Pennybacker Bridge: Mobile App & Brand Design
Objective: Create branding and digital design for one of the public tourist spot in Austin
Role: Sole Visual Designer, UX/UI Designer, and Researcher
Tools: Sketch, Illustrator, Photoshop, Adobe Premier
Problem
The Pennybacker Bridge is one of the best tourist destinations here in Austin, and it has the best-looking scenery, a picnic ground, and water access. Unfortunately, it lacks amenities such as rental kayaks and information where Austin visitors and residence allow enjoying and exploring the surrounding area's beauty.
Solution
A mobile app that provides the first kayak rental service & gives information about the lay of the land, accessible for visitors and residence readily available at their fingertips.
The Apps features/deliverables kayak rental allow the user to rent a kayak and book a specific date. A souvenir shop that you can purchase shirts, mugs & keychains. A gallery of pictures that show the lay of the land, entrance, parking areas (disabled parking), picnic area, and the boat dock. It also includes a help desk where customers/visitors could ask questions.
The Apps features/deliverables kayak rental allow the user to rent a kayak and book a specific date. A souvenir shop that you can purchase shirts, mugs & keychains. A gallery of pictures that show the lay of the land, entrance, parking areas (disabled parking), picnic area, and the boat dock. It also includes a help desk where customers/visitors could ask questions.
PROTOTYPE FEATURES
![Kayak Menu Selection](https://cdn.myportfolio.com/c566d135-fa34-4300-b927-bbf434be368a/e3acc684-9519-4342-99fa-81170dcf3f75_rw_1920.png?h=b62dbe66f06836f7e223607ce62aae40)
Kayak Menu Selection
![Souvenir Menu Selection](https://cdn.myportfolio.com/c566d135-fa34-4300-b927-bbf434be368a/c3b09d39-26c9-473b-9d37-7d89f30deea8_rw_1920.png?h=d3c9f24f51a376dfa1fb96d372cd43e9)
Souvenir Menu Selection
Kayak Selection
Souvenir Selection
STRATEGY PROFILE & OPPORTUNITY ANALYSIS
![](https://cdn.myportfolio.com/c566d135-fa34-4300-b927-bbf434be368a/00405c15-479d-4e96-b0df-8adfbd8565c0_rw_1920.png?h=205682e2797a23377ec6edddbcc60e1f)
WIREFRAME ITERATIONS
![](https://cdn.myportfolio.com/c566d135-fa34-4300-b927-bbf434be368a/5f51c02c-8aad-4cea-9b64-a2c48f91dc02_rw_1200.png?h=6de751a3d724b41f4e6e9b8c60714319)
![](https://cdn.myportfolio.com/c566d135-fa34-4300-b927-bbf434be368a/c1a5ea52-8fdf-4805-ba4d-b868bac413c0_rw_600.png?h=ab95ba1a3ac528a38d11738488e71298)
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