Pennybacker Bridge: Mobile App & Brand Design
Objective: Create branding and digital design for one of the public tourist spot in Austin
Role: Sole Visual Designer, UX/UI Designer, and Researcher
Tools: Sketch, Illustrator, Photoshop, Adobe Premier
Problem
The Pennybacker Bridge is one of the best tourist destinations here in Austin, and it has the best-looking scenery, a picnic ground, and water access. Unfortunately, it lacks amenities such as rental kayaks and information where Austin visitors and residence allow enjoying and exploring the surrounding area's beauty.
Solution
A mobile app that provides the first kayak rental service & gives information about the lay of the land, accessible for visitors and residence readily available at their fingertips.
The Apps features/deliverables kayak rental allow the user to rent a kayak and book a specific date. A souvenir shop that you can purchase shirts, mugs & keychains. A gallery of pictures that show the lay of the land, entrance, parking areas (disabled parking), picnic area, and the boat dock. It also includes a help desk where customers/visitors could ask questions.
The Apps features/deliverables kayak rental allow the user to rent a kayak and book a specific date. A souvenir shop that you can purchase shirts, mugs & keychains. A gallery of pictures that show the lay of the land, entrance, parking areas (disabled parking), picnic area, and the boat dock. It also includes a help desk where customers/visitors could ask questions.
PROTOTYPE FEATURES
Kayak Menu Selection
Souvenir Menu Selection
Kayak Selection
Souvenir Selection
STRATEGY PROFILE & OPPORTUNITY ANALYSIS
WIREFRAME ITERATIONS
